Zela, meaning lacking nothing, is about finding your own path and knowing that you already have what it takes to thrive.
Our Ethos
Supporting You,
Naturally and Scientifically.
OUR MISSION
At Zela Wellbeing, our mission is to support women in feeling their best — mentally, emotionally, and hormonally — through clean, multi-action daily rituals grounded in science. Founded by Dr. Fatima Khan, our approach is evidence-based, expert-led, and designed to work with your body, not override it.
OUR VALUES
HORMONE-FREE
Formulations that support, never suppress. 100% hormone-free, always naturally derived.
ARTG LISTED
Our products are included in the Australian Register of Therapeutic Goods (ARTG) and developed using evidence-based ingredients and clinical input.
BY WOMEN, FOR WOMEN
Proudly Australian-made, created by an all-female team committed to elevating women’s health.
Clean, Proven, Multi-Action
FORMULATION PHILOSOPHY
We believe less is more — when done right.
Our AM + PM formulations are intentionally simple, yet deeply effective, combining therapeutic doses of proven ingredients like Affron®, Lactobacillus Plantarum and adaptogens. No filler. No fluff. Just what works.
We Created Zela Wellbeing for the Woman Who’s Been Told to “Push Through It”
WHY WE EXIST
You’re not imagining the brain fog, the restlessness, the irritability, or the exhaustion. These are signals, not just symptoms — and you deserve care that listens. Zela Wellbeing is here to offer real support. Thoughtful formulation. And a community that gets it.
“I started Zela Wellbeing to bridge the gap between clinical care and real-life support. After years of listening to women in my practice, I knew they needed more than a one-size-fits-all solution. They needed something designed for them — with care, with science, and with an understanding of what they actually go through. That’s what Zela Wellbeing is here for.”
A NOTE FROM OUR FOUNDER
— DR. FATIMA KHAN, FOUNDER | @drfatimakhan_